5 steps to a more intentional website
You got your social media set up, your funnel works smoothly, but when your dream clients finally go to your website, they click off faster than lightning. Don’t worry, I got you covered. Here are my top 5 tips to make sure those dreamy do not only stay longer on your site, but also leave with the right next step in mind.
TIP NO. 1
Have a clear structure.
Starting with the menu right down to the footer – your website should have an intentional and clear layout. The goal isn’t to have everything on there, but the right thing. Make the important links as visible as possible and eliminate anything that doesn’t add to the visitors’ experience. I like to keep my websites very minimal and prefer to keep everything in the main navigation. Of course, this depends on the complexity of your site.
TIP NO. 2
Keep the copy short & sweet.
I’m a big fan of less fluff and more value approach. Especially when it comes to website copy! Provide value instead of filling pages with meaningless sentences. And if you’re a fan of The Office like me, you’ll know Kevin said it right: “Why waste time say lot word when few word do trick?”
TIP NO. 3
Define the desired action and lead the way.
Get clear on the purpose of your website and take your dream clients by the hand. Want them to fill out a contact form? Have a button leading them there. Want them to book a call with you? Include that call-to-action right up there in the menu. The secret here is to know the desired outcome so you can put the right signposts in the right places.
TIP NO. 4
Format is key.
While I definitely prefer slimmer fonts and a lighter feel to my websites, I urge you to keep the text size and spacing on a readable level. It should feel natural and easy to read – on desktop and on mobile! Everything that feels effortless on your website will encourage the website visitors to stay a while longer.
TIP NO. 5
Create a good mix.
Again, this one depends on your niche. But having a good balance between images & text, movement & stillness and fun & info can get you a long way. Humans crave variety and visual stimulation, so mix and match your content whenever you can. Your traffic will thank you!
As you can see, improving your website experience doesn’t have to be a complicated process. I’d love for you to go through your own site and find out where you might be able to improve! Like with everything in life, it’s really the little things that matter most.